Multi-disciplined Creative Chameleon
Podcast brought to you by The Design and Technology Association in partnership with The Edge Foundation. Listen now.
Torri describes himself as a 'multi-disciplined creative chameleon' with over 16 years experience of working with some of the worlds biggest brands across a wide range of media.
In this wide-ranging and for me deeply fascinating discussion, Torri talks us through his journey from school where Art and creativity was a key outlet for him, how his art teacher worked to convince his parents that following his passion into a creative degree course would not be time wasted, to creating his first major music video using a shopping trolley as a camera dolly (which won an MTV award by the way)!
Torri describes the surreal world that his career led him to as he created an advert for a Bond film while still living with his parents (all created from his bedroom). And the proud and surreal moment where he took his parents to the cinema to see what had kept him busy upstairs for months.
Torri has worked (and continues to work) with and for some of the biggest brands in the world. But his company name 'Misfit' alludes to a desire to use his high-level skills to achieve a little more than "selling stuff to people who often didn't need the items, and possibly can't really afford them anyway".
Torri has worked hard to add a social mission to his work and is perhaps close to finding a balance between working on big brand items and using his talents to help to make the world a better place.
I loved this conversation, Torri was so open and honest throughout and provided a fascinating insight into his industry, the need to be brave and back yourself, and the need to also be honest with yourself and the type of work that makes you want to get up in the mornings. I hope you enjoy it as much as I did.
And here are a few clips to whet your appetite and encourage you to listen to the full Podcast
- Accountability and achieving objectives
- Behavior change and over consumption
- Drawn to the arts subjects
- I was in there on my own
- Sandwich courses and work experience